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* Free cash flow = OCF − net investing outflow (the filings carry no standalone capex line).
Operates in Marketing & Creative Agencies — Agency Services. Per the activity note to the FY2024 annual report, the company provides advertising and promotional services to clients.
| Ratio | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|
| Margins | ||||||
| Gross Margin | 10.5% | 15.9% | 14.5% | 19.6% | 20.7% | 25.9% |
| EBITDA Margin | 0.6% | 5.5% | -1.0% | 10.3% | 9.5% | 1.8% |
| EBITDAR | 81 | 516 | -96 | 858 | 969 | 204 |
| EBITDAR Margin | 0.6% | 5.5% | -1.0% | 10.3% | 9.6% | 1.9% |
| EBIT Margin | -0.2% | 4.5% | -2.4% | 8.5% | 8.1% | 0.9% |
| Net Profit Margin | 2.1% | 3.2% | -3.0% | 9.4% | 7.4% | 2.8% |
| Operating Expense % of Sales | 9.9% | 10.4% | 15.5% | 9.3% | 11.2% | 24.1% |
| Returns | ||||||
| Return on Assets (ROA) | 5.4% | 10.4% | -5.0% | 17.4% | 16.8% | 7.9% |
| Return on Equity (ROE) | 25.1% | 681.8% | N/A | 146.5% | 65.9% | 23.1% |
| ROIC [EBIT / Invested Capital] | -11.4% | N/A | N/A | 129.8% | 72.9% | 44.2% |
| Leverage & debt balances | ||||||
| Debt-to-Assets | 0.0% | 0.0% | 0.0% | 1.6% | 1.6% | 0.0% |
| Debt-to-Equity | 0.00x | 0.00x | -0.00x | 0.13x | 0.06x | 0.00x |
| Debt-to-EBITDA | 0.00x | 0.00x | N/A | 0.08x | 0.07x | 0.00x |
| Equity-to-Assets | 21.4% | 1.5% | -4.3% | 11.9% | 25.4% | 34.5% |
| Net Debt | -901 | -268 | -988 | 13 | -24 | -1,068 |
| Cash & Equivalents | 901 | 268 | 988 | 57 | 94 | 1,068 |
| Total Debt | N/A | N/A | N/A | 70 | 70 | N/A |
| Liquidity & working capital | ||||||
| Current Ratio | 1.66x | 1.15x | 1.89x | 1.32x | 1.59x | 1.46x |
| Quick Ratio | 1.66x | 1.15x | 1.89x | 1.32x | 1.59x | 1.46x |
| Cash Ratio | 0.27x | 0.13x | 0.36x | 0.02x | 0.04x | 0.44x |
| Total Current Assets | 5,484 | 2,466 | 5,197 | 4,029 | 4,124 | 3,549 |
| Total Current Liabilities | 3,303 | 2,137 | 2,756 | 3,046 | 2,602 | 2,425 |
| Inventory | 1 | 1 | N/A | N/A | N/A | N/A |
| Trade Receivables | 3,795 | 2,159 | 4,189 | 3,953 | 3,867 | 2,481 |
| Trade Payables | 3,295 | 2,137 | 2,397 | 2,576 | 2,513 | 2,359 |
| Net Working Capital | 2,181 | 329 | 2,440 | 983 | 1,522 | 1,123 |
| Net Working Capital % of Revenue | 16.8% | 3.5% | 25.4% | 11.8% | 15.1% | 10.7% |
| Trade Working Capital | 501 | 23 | 1,792 | 1,377 | 1,354 | 122 |
| Trade Working Capital % of Revenue | 3.9% | 0.2% | 18.7% | 16.6% | 13.4% | 1.2% |
| Change in Trade Working Capital | N/A | -478 | 1,769 | -416 | -22 | -1,232 |
| Turnover & efficiency | ||||||
| Inventory Turnover | 10050.70x | 14993.76x | N/A | N/A | N/A | N/A |
| Days Inventory Outstanding (DIO) | 0.0 | 0.0 | N/A | N/A | N/A | N/A |
| Receivables Turnover | 3.42x | 4.35x | 2.29x | 2.10x | 2.60x | 4.23x |
| Days Sales Outstanding (DSO) | 106.8 | 83.9 | 159.1 | 173.9 | 140.1 | 86.3 |
| Payables Turnover | 3.52x | 3.70x | 3.43x | 2.59x | 3.18x | 3.30x |
| Days Payable Outstanding (DPO) | 103.6 | 98.7 | 106.5 | 140.9 | 114.8 | 110.7 |
| Cash Conversion Cycle | 3.2 days | -14.8 days | 52.7 days | 33.0 days | 25.3 days | -24.4 days |
| Asset Turnover | 2.51x | 3.30x | 1.66x | 1.85x | 2.26x | 2.81x |
| Cash flow & dividends | ||||||
| Operating Cash Flow | 1,604 | 488 | 1,332 | -773 | 331 | 1,153 |
| Free Cash Flow (OCF − Capex proxy) | 345 | -609 | 716 | -777 | 217 | 1,014 |
| Cash Conversion (OCF / EBITDA) | 1976.7% | 94.6% | N/A | -90.4% | 34.6% | 600.2% |
| Dividends Declared | N/A | N/A | N/A | N/A | N/A | N/A |
| Dividend Payout Ratio | N/A | N/A | N/A | N/A | N/A | N/A |
Money rows — EBITDAR, net debt, cash, total debt, operating and free cash flow, dividends declared — are in GEL, thousands. Margins, returns and payout are percentages; turnover and leverage are multiples; DIO/DSO/DPO are days. Hover a metric name for its definition.
Shareholders, directors and group links from the companyinfo.ge public register — as filed, so stakes need not sum to 100% where a holding is undisclosed.
Ownership & directors from companyinfo.ge (public corporate registry).
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