* Free cash flow = OCF − net investing outflow (the filings carry no standalone capex line).
Operates in Marketing & Creative Agencies — Agency Services. Per the activity note to the FY2024 annual report, the group operates mass media, advertising and publishing activities.
Subsidiary of Palitra Holding (100.0%)
| Ratio | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| Margins | |||||||
| Gross Margin | 99.9% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% |
| EBITDA Margin | 14.8% | 23.7% | 36.0% | 21.6% | 23.5% | 28.8% | 32.0% |
| EBITDAR | 395 | 712 | 1,160 | 701 | 1,078 | 1,513 | 1,979 |
| EBITDAR Margin | 22.1% | 30.1% | 44.3% | 28.4% | 27.5% | 33.1% | 37.8% |
| EBIT Margin | 12.6% | 21.7% | 34.5% | 19.8% | 18.7% | 24.5% | 26.5% |
| Net Profit Margin | 26.3% | 27.2% | 44.9% | 45.6% | 28.2% | 28.7% | 28.8% |
| Operating Expense % of Sales | 85.2% | 76.3% | 64.0% | 78.4% | 76.5% | 71.2% | 68.0% |
| Returns | |||||||
| Return on Assets (ROA) | 28.6% | 32.5% | 37.2% | 23.7% | 23.4% | 23.3% | 23.5% |
| Return on Equity (ROE) | 29.6% | 33.2% | 39.6% | 24.3% | 24.0% | 23.7% | 24.1% |
| ROIC [EBIT / Invested Capital] | 14.8% | 27.3% | 31.8% | 10.8% | 16.0% | 20.9% | 23.1% |
| Leverage & debt balances | |||||||
| Debt-to-Assets | 0.0% | 0.0% | 0.0% | 0.0% | 0.8% | 0.0% | 0.0% |
| Debt-to-Equity | 0.00x | 0.00x | 0.00x | 0.00x | 0.01x | 0.00x | 0.00x |
| Debt-to-EBITDA | 0.00x | 0.00x | 0.00x | 0.00x | 0.04x | 0.00x | 0.00x |
| Equity-to-Assets | 96.4% | 97.8% | 93.9% | 97.3% | 97.6% | 98.3% | 97.2% |
| Net Debt | -67 | -55 | -128 | -73 | -21 | -191 | -240 |
| Cash & Equivalents | 67 | 55 | 128 | 73 | 61 | 191 | 240 |
| Total Debt | N/A | N/A | N/A | N/A | 40 | N/A | N/A |
| Liquidity & working capital | |||||||
| Current Ratio | 21.27x | 32.18x | 84.34x | 27.32x | 53.45x | 35.44x | 20.29x |
| Quick Ratio | 21.27x | 32.10x | 84.21x | 27.32x | 53.45x | 35.44x | 20.29x |
| Cash Ratio | 1.40x | 1.32x | 4.72x | 0.68x | 1.16x | 2.04x | 1.32x |
| Total Current Assets | 1,013 | 1,353 | 2,284 | 2,917 | 2,805 | 3,325 | 3,692 |
| Total Current Liabilities | 48 | 42 | 27 | 107 | 52 | 94 | 182 |
| Inventory | N/A | 3 | 3 | N/A | N/A | N/A | N/A |
| Trade Receivables | 927 | 1,293 | 2,113 | 2,816 | 2,690 | 3,083 | 3,246 |
| Trade Payables | 34 | 35 | 20 | 99 | 46 | 25 | 30 |
| Net Working Capital | 965 | 1,311 | 2,256 | 2,810 | 2,753 | 3,231 | 3,510 |
| Net Working Capital % of Revenue | 54.1% | 55.5% | 86.1% | 114.0% | 70.2% | 70.7% | 67.0% |
| Trade Working Capital | 892 | 1,261 | 2,096 | 2,717 | 2,644 | 3,058 | 3,216 |
| Trade Working Capital % of Revenue | 50.0% | 53.4% | 79.9% | 110.3% | 67.4% | 66.9% | 61.4% |
| Change in Trade Working Capital | N/A | 368 | 835 | 621 | -73 | 414 | 158 |
| Turnover & efficiency | |||||||
| Inventory Turnover | N/A | 0.18x | N/A | N/A | N/A | N/A | N/A |
| Days Inventory Outstanding (DIO) | N/A | 2013.2 | N/A | N/A | N/A | N/A | N/A |
| Receivables Turnover | 1.93x | 1.83x | 1.24x | 0.88x | 1.46x | 1.48x | 1.61x |
| Days Sales Outstanding (DSO) | 189.5 | 199.8 | 294.1 | 417.1 | 250.4 | 246.3 | 226.3 |
| Payables Turnover | 0.03x | 0.02x | N/A | N/A | N/A | N/A | N/A |
| Days Payable Outstanding (DPO) | 10727.3 | 21082.5 | N/A | N/A | N/A | N/A | N/A |
| Cash Conversion Cycle | -10537.8 days | -18869.5 days | 294.1 days | 417.1 days | 250.4 days | 246.3 days | 226.3 days |
| Asset Turnover | 1.08x | 1.20x | 0.83x | 0.52x | 0.83x | 0.81x | 0.82x |
| Cash flow & dividends | |||||||
| Operating Cash Flow | -128 | 196 | 276 | -22 | 1,069 | 1,103 | 1,680 |
| Free Cash Flow (OCF − Capex proxy) | 38 | 285 | 209 | 532 | 1,723 | 1,263 | 860 |
| Cash Conversion (OCF / EBITDA) | -48.4% | 35.1% | 29.2% | -4.2% | 116.1% | 84.0% | 100.2% |
| Dividends Declared | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| Dividend Payout Ratio | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
Money rows — EBITDAR, net debt, cash, total debt, operating and free cash flow, dividends declared — are in GEL, thousands. Margins, returns and payout are percentages; turnover and leverage are multiples; DIO/DSO/DPO are days. Hover a metric name for its definition.
Shareholders, directors and group links from the companyinfo.ge public register — as filed, so stakes need not sum to 100% where a holding is undisclosed.
Ownership & directors from companyinfo.ge (public corporate registry).
Ranked by how close each latest revenue is to this one — not a curated comp set. Open this set in Compare →