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* Free cash flow = OCF − net investing outflow (the filings carry no standalone capex line).
Dividends declared (per SOCE filings): FY2022 0 · FY2023 0 · FY2024 0
Cellfie Mobile LLC (Georgian-language brand 'Selfi Mobile', formerly Beeline Georgia) is Georgia's third-largest mobile network operator with ~1.3m subscribers. Rebranded from Beeline to Cellfie in 2023; sole winner of Georgia's 5G spectrum auction and first to launch commercial 5G in Tbilisi.
Subsidiary of Shezghuduli Pasukhismgeblobis Sazogadoeba "Votertrail 700151590 Indastriz" (71.0%)
| Ratio | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|---|
| Margins | ||||||||
| Gross Margin | 56.1% | 68.2% | 83.3% | 82.7% | 82.1% | 82.0% | 83.0% | 89.2% |
| EBITDA Margin | 16.7% | 13.9% | 41.1% | 42.3% | 43.0% | 45.0% | 44.1% | 52.2% |
| EBITDAR | 29,644 | 26,018 | 45,886 | 44,661 | 54,115 | 63,327 | 67,821 | 90,761 |
| EBITDAR Margin | 25.3% | 23.7% | 41.1% | 42.3% | 43.0% | 45.0% | 44.1% | 52.2% |
| EBIT Margin | -11.3% | -134.2% | 22.9% | 19.0% | 21.1% | 20.3% | 22.3% | 28.0% |
| Net Profit Margin | -42.9% | -176.5% | -36.0% | -87.5% | -4.1% | 41.8% | 4.4% | 20.3% |
| Operating Expense % of Sales | 39.4% | 54.3% | 42.1% | 40.4% | 39.1% | 37.0% | 38.8% | 37.0% |
| Returns | ||||||||
| Return on Assets (ROA) | -25.0% | -317.9% | -35.0% | -76.9% | -3.6% | 36.6% | 3.7% | 16.0% |
| Return on Equity (ROE) | N/A | N/A | N/A | N/A | N/A | N/A | 21.4% | 53.0% |
| ROIC [EBIT / Invested Capital] | -9.5% | N/A | 237.8% | 140.8% | 47.5% | 34.3% | 28.2% | 30.7% |
| Leverage & debt balances | ||||||||
| Debt-to-Assets | 126.2% | 507.8% | 323.1% | 385.0% | 357.8% | 430.8% | 60.1% | 48.3% |
| Debt-to-Equity | -2.25x | -1.02x | -1.08x | -1.06x | -1.17x | -1.17x | 3.52x | 1.60x |
| Debt-to-EBITDA | 12.96x | 20.30x | 8.09x | 10.34x | 9.54x | 10.93x | 1.63x | 1.18x |
| Equity-to-Assets | -56.1% | -498.4% | -299.1% | -363.3% | -305.6% | -368.2% | 17.1% | 30.2% |
| Net Debt | 251,213 | 301,852 | 354,222 | 449,966 | 496,715 | 674,598 | 90,173 | 91,922 |
| Cash & Equivalents | 1,637 | 7,189 | 16,833 | 11,840 | 19,517 | 17,422 | 20,210 | 14,883 |
| Total Debt | 252,850 | 309,041 | 371,055 | 461,806 | 516,232 | 692,020 | 110,383 | 106,805 |
| Liquidity & working capital | ||||||||
| Current Ratio | 0.32x | 0.31x | 0.48x | 0.39x | 0.49x | 0.50x | 0.72x | 0.87x |
| Quick Ratio | 0.30x | 0.30x | 0.47x | 0.38x | 0.48x | 0.50x | 0.71x | 0.87x |
| Cash Ratio | 0.03x | 0.11x | 0.23x | 0.16x | 0.27x | 0.23x | 0.39x | 0.25x |
| Total Current Assets | 17,546 | 20,034 | 35,277 | 28,537 | 35,795 | 38,498 | 37,469 | 51,609 |
| Total Current Liabilities | 55,472 | 63,947 | 73,808 | 73,294 | 73,502 | 76,589 | 52,308 | 59,188 |
| Inventory | 898 | 600 | 504 | 437 | 384 | 383 | 301 | 365 |
| Trade Receivables | 12,664 | 5,638 | 11,599 | 8,793 | 9,390 | 15,221 | 9,602 | 6,637 |
| Trade Payables | 49,303 | 42,802 | 42,333 | 56,019 | 58,355 | 49,449 | 30,926 | 32,812 |
| Net Working Capital | -37,926 | -43,913 | -38,531 | -44,757 | -37,707 | -38,091 | -14,839 | -7,579 |
| Net Working Capital % of Revenue | -32.4% | -40.1% | -34.6% | -42.4% | -30.0% | -27.1% | -9.7% | -4.4% |
| Trade Working Capital | -35,741 | -36,564 | -30,230 | -46,789 | -48,581 | -33,845 | -21,023 | -25,810 |
| Trade Working Capital % of Revenue | -30.6% | -33.4% | -27.1% | -44.3% | -38.6% | -24.1% | -13.7% | -14.8% |
| Change in Trade Working Capital | N/A | -823 | 6,334 | -16,559 | -1,792 | 14,736 | 12,822 | -4,787 |
| Turnover & efficiency | ||||||||
| Inventory Turnover | 57.14x | 58.09x | 37.03x | 41.77x | 58.74x | 65.99x | 87.03x | 51.65x |
| Days Inventory Outstanding (DIO) | 6.4 | 6.3 | 9.9 | 8.7 | 6.2 | 5.5 | 4.2 | 7.1 |
| Receivables Turnover | 9.24x | 19.44x | 9.61x | 12.00x | 13.40x | 9.24x | 16.00x | 26.20x |
| Days Sales Outstanding (DSO) | 39.5 | 18.8 | 38.0 | 30.4 | 27.2 | 39.5 | 22.8 | 13.9 |
| Payables Turnover | 1.04x | 0.81x | 0.44x | 0.33x | 0.39x | 0.51x | 0.85x | 0.57x |
| Days Payable Outstanding (DPO) | 350.7 | 448.3 | 828.0 | 1120.1 | 944.3 | 714.2 | 430.9 | 635.3 |
| Cash Conversion Cycle | -304.8 days | -423.2 days | -780.2 days | -1081.0 days | -910.8 days | -669.1 days | -403.9 days | -614.3 days |
| Asset Turnover | 0.58x | 1.80x | 0.97x | 0.88x | 0.87x | 0.88x | 0.84x | 0.79x |
| Cash flow & dividends | ||||||||
| Operating Cash Flow | 12,252 | 13,581 | 42,912 | 50,758 | 46,313 | 62,122 | 63,520 | 82,601 |
| Free Cash Flow (OCF − Capex proxy) | 12,252 | -6,604 | 18,240 | 19,893 | 17,856 | 17,575 | 21,862 | 8,262 |
| Cash Conversion (OCF / EBITDA) | 62.8% | 89.2% | 93.5% | 113.7% | 85.6% | 98.1% | 93.7% | 91.0% |
| Dividends Declared | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Dividend Payout Ratio | N/A | N/A | N/A | N/A | N/A | 0.0% | 0.0% | 0.0% |
Money rows — EBITDAR, net debt, cash, total debt, operating and free cash flow, dividends declared — are in GEL, thousands. Margins, returns and payout are percentages; turnover and leverage are multiples; DIO/DSO/DPO are days. Hover a metric name for its definition.
Shareholders, directors and group links from the companyinfo.ge public register — as filed, so stakes need not sum to 100% where a holding is undisclosed.
Ownership & directors from companyinfo.ge (public corporate registry).
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