* Free cash flow = OCF − net investing outflow (the filings carry no standalone capex line).
Operates in Marketing & Creative Agencies — Agency Services. Per the activity note to the FY2024 annual report, the company provides advertising services.
| Ratio | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|
| Margins | ||||||
| Gross Margin | 5.6% | 13.7% | 10.1% | 24.0% | 11.0% | 13.8% |
| EBITDA Margin | -2.8% | 2.1% | -7.7% | -1.6% | 3.3% | 6.5% |
| EBITDAR | -78 | 88 | -205 | -23 | 135 | 271 |
| EBITDAR Margin | -2.1% | 2.7% | -7.2% | -1.0% | 3.6% | 6.5% |
| EBIT Margin | -2.8% | 2.1% | -7.9% | -1.9% | 3.1% | 6.3% |
| Net Profit Margin | -2.8% | 2.1% | -7.2% | -3.7% | 2.9% | 6.3% |
| Operating Expense % of Sales | 8.4% | 11.6% | 17.8% | 25.5% | 7.7% | 7.2% |
| Returns | ||||||
| Return on Assets (ROA) | -7.5% | 4.3% | -21.2% | -7.8% | 5.1% | 26.8% |
| Return on Equity (ROE) | N/A | N/A | N/A | N/A | N/A | N/A |
| ROIC [EBIT / Invested Capital] | N/A | N/A | N/A | N/A | N/A | N/A |
| Leverage & debt balances | ||||||
| Debt-to-Assets | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
| Debt-to-Equity | -0.00x | -0.00x | -0.00x | -0.00x | -0.00x | -0.00x |
| Debt-to-EBITDA | N/A | 0.00x | N/A | N/A | 0.00x | 0.00x |
| Equity-to-Assets | -8.8% | -6.1% | -31.3% | -35.0% | -13.2% | -1.9% |
| Net Debt | -452 | -175 | -221 | -225 | -239 | -337 |
| Cash & Equivalents | 452 | 175 | 221 | 225 | 239 | 337 |
| Total Debt | N/A | N/A | N/A | N/A | N/A | N/A |
| Liquidity & working capital | ||||||
| Current Ratio | 0.91x | 0.93x | 0.75x | 0.73x | 0.87x | 0.98x |
| Quick Ratio | 0.91x | 0.93x | 0.75x | 0.73x | 0.87x | 0.98x |
| Cash Ratio | 0.30x | 0.10x | 0.18x | 0.15x | 0.10x | 0.34x |
| Total Current Assets | 1,386 | 1,574 | 937 | 1,085 | 2,102 | 960 |
| Total Current Liabilities | 1,531 | 1,697 | 1,256 | 1,477 | 2,409 | 984 |
| Inventory | N/A | N/A | N/A | N/A | N/A | N/A |
| Trade Receivables | 874 | 1,321 | 679 | 860 | 1,831 | 538 |
| Trade Payables | 1,531 | 1,697 | 1,254 | 1,477 | 2,409 | 983 |
| Net Working Capital | -144 | -123 | -319 | -392 | -306 | -25 |
| Net Working Capital % of Revenue | -3.8% | -3.7% | -11.1% | -16.8% | -8.2% | -0.6% |
| Trade Working Capital | -656 | -375 | -575 | -616 | -577 | -445 |
| Trade Working Capital % of Revenue | -17.3% | -11.3% | -20.0% | -26.4% | -15.4% | -10.7% |
| Change in Trade Working Capital | N/A | 281 | -200 | -41 | 39 | 132 |
| Turnover & efficiency | ||||||
| Inventory Turnover | N/A | N/A | N/A | N/A | N/A | N/A |
| Days Inventory Outstanding (DIO) | N/A | N/A | N/A | N/A | N/A | N/A |
| Receivables Turnover | 4.33x | 2.51x | 4.23x | 2.71x | 2.05x | 7.72x |
| Days Sales Outstanding (DSO) | 84.3 | 145.5 | 86.3 | 134.7 | 178.3 | 47.3 |
| Payables Turnover | 2.34x | 1.69x | 2.06x | 1.20x | 1.39x | 3.64x |
| Days Payable Outstanding (DPO) | 156.2 | 216.4 | 177.4 | 304.1 | 263.5 | 100.2 |
| Cash Conversion Cycle | -71.9 days | -71.0 days | -91.0 days | -169.4 days | -85.2 days | -52.9 days |
| Asset Turnover | 2.69x | 2.07x | 2.96x | 2.09x | 1.76x | 4.25x |
| Cash flow & dividends | ||||||
| Operating Cash Flow | 446 | -227 | 53 | 34 | 29 | 118 |
| Free Cash Flow (OCF − Capex proxy) | 446 | -270 | 53 | 27 | 24 | 118 |
| Cash Conversion (OCF / EBITDA) | N/A | -326.6% | N/A | N/A | 23.5% | 43.6% |
| Dividends Declared | N/A | N/A | N/A | N/A | N/A | N/A |
| Dividend Payout Ratio | N/A | N/A | N/A | N/A | N/A | N/A |
Money rows — EBITDAR, net debt, cash, total debt, operating and free cash flow, dividends declared — are in GEL, thousands. Margins, returns and payout are percentages; turnover and leverage are multiples; DIO/DSO/DPO are days. Hover a metric name for its definition.
Shareholders, directors and group links from the companyinfo.ge public register — as filed, so stakes need not sum to 100% where a holding is undisclosed.
Ownership & directors from companyinfo.ge (public corporate registry).
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