* Free cash flow = OCF − net investing outflow (the filings carry no standalone capex line).
Dividends declared (per SOCE filings): FY2022 1,300 · FY2023 0 · FY2024 511 — 3-yr total 1,811
Operates in Beauty & Personal Care — Perfume & Cosmetics. Per the activity note to the FY2024 annual report, the company retails perfumery and cosmetics, clothing and accessories by online direct selling across Georgia. The range covers colour cosmetics, face, body and hair care, fragrance, clothing and accessories and lines for men, children and the home; the company deliberately does not develop store-based retail or wholesale.
Subsidiary of Shezghuduli Pasukhismgeblobis Sazogadoebaeivon Nezerlends Holdings B.V. (100.0%)
| Line item | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | CAGR |
|---|---|---|---|---|---|---|---|---|---|
| Total Revenue | 24,039 | 23,027 | 26,037 | 23,760 | 25,492 | 23,566 | 22,028 | 19,722 | -2.8% |
| Total COGS | 10,030 | 10,996 | 14,053 | 12,941 | 14,581 | 14,387 | 13,303 | 10,016 | -0.0% |
| Gross Profit | 14,009 | 12,032 | 11,984 | 10,819 | 10,911 | 9,179 | 8,725 | 9,706 | -5.1% |
| Gross Margin | 58.3% | 52.3% | 46.0% | 45.5% | 42.8% | 39.0% | 39.6% | 49.2% | |
| Other Operating Income | 0 | 0 | 0 | 0 | 0 | 767 | 723 | 622 | -10.0% |
| 9,909 | 8,981 | 8,119 | 7,643 | 10,119 | 8,892 | 9,576 | 10,005 | +0.1% | |
| EBITDA | 4,100 | 3,051 | 3,865 | 3,176 | 792 | 1,054 | 128 | 323 | -30.5% |
| EBITDA Margin | 17.1% | 13.3% | 14.8% | 13.4% | 3.1% | 4.5% | 0.6% | 1.6% | |
| Total D&A | 0 | 269 | 2,599 | 748 | 703 | 64 | 62 | 77 | -18.8% |
| EBIT / Operating Income | 4,100 | 2,782 | 1,266 | 2,428 | 89 | 990 | 191 | 246 | -33.1% |
| Total Other Income | 1,293 | 0 | 0 | 0 | 0 | 0 | 47 | 60 | nmf |
| Profit Before Tax | 2,807 | 2,782 | 1,266 | 2,428 | 89 | 990 | 238 | 306 | -27.2% |
| Total Income Tax | 21 | 386 | 354 | 0 | 0 | 265 | 28 | 0 | +4.3% |
| Net Profit / (Loss) | 2,785 | 2,396 | 912 | 2,428 | 89 | 680 | 268 | 306 | -27.1% |
| Net Margin | 11.6% | 10.4% | 3.5% | 10.2% | 0.3% | 2.9% | 1.2% | 1.5% | |
| Other Comprehensive Income | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | |
| Total Comprehensive Income | 2,785 | 2,396 | 912 | 2,428 | 89 | 680 | 268 | 302 | -27.2% |
Shareholders, directors and group links from the companyinfo.ge public register — as filed, so stakes need not sum to 100% where a holding is undisclosed.
Ownership & directors from companyinfo.ge (public corporate registry).
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